Nintendo has officially revealed that a new Nintendo Direct presentation will take place on Friday, September 12, 2025, offering approximately 60 minutes of fresh updates on both the Nintendo Switch and the next-generation Switch 2.
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| Image source : Nintendo |
The presentation is scheduled for September 12, 2025, a Friday, slightly unusual as Nintendo Directs often fall midweek.
It will begin at 6 AM PT / 9 AM ET, or 2 PM BST / 3 PM CEST for European audiences.
You can stream it via Nintendo’s official YouTube channels or follow along using the Nintendo Life live stream.
Strategic Timing Around Mario’s Milestone
This Direct arrives just before the 40th anniversary of Super Mario Bros. on September 13, making it an ideal moment for potential celebratory announcements, limited-edition releases, or surprise reveals.
What Might Be Revealed
1. Metroid Prime 4: Beyond
The long-awaited Metroid Prime 4: Beyond remains a top candidate. Announced in 2017 and rebooted in 2019, the game was last showcased during a March Direct offering glimpses of its jungle world, psychic powers, and an upcoming Switch 2 version boasting 4K/60 FPS and 1080p/120 FPS modes.This Direct could finally deliver a firm release date, closing a chapter of anticipation.
2. Hyrule Warriors: Age of Imprisonment
Another strong contender is Hyrule Warriors: Age of Imprisonment, reportedly a featured title for Switch 2. Fans are hopeful to see gameplay, release timing, or exclusive features highlighted.
3. New Third-Party Titles and Ports
The event may spotlight third-party releases such as Pokémon Legends: Z-A (launching in October), or other confirmed titles like Kirby Air Riders slated for November.Additionally, recent announcements show Katamari returning with Once Upon a Katamari (Oct 24), and titles like Octopath Traveler 0 (Dec 4), Final Fantasy Tactics: The Ivalice Chronicles (Sept 30), and Persona 3 Reload (Oct 23) all heading to Switch 2.
4. A Nod to Mario’s 40th Anniversary
Given the proximity to Mario’s anniversary, fans expect themed festivities—possibly limited-edition hardware, celebratory remakes, or trailer drops for new Mario experiences.
5. Speculation from Industry Insiders
Insiders such as former Nintendo marketing lead Kit Ellis believe this mid-September Direct is “probably a sure thing,” aligning with leaks suggesting a presentation around September 11 or 12.
Why This Direct Matters
1. Momentum for Switch 2 – With the new console debuting in June, this Direct offers an opportunity to reinforce the system’s library and showcase premieres.
2. Build Anticipation for 2026 – As Nintendo ramps towards the new year, on-screen previews can steer the conversation and sustain excitement.
3. Steel the Holiday Season – With key titles releasing through fall, fresh reveals now can drive end-of-year buzz and sales.
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